![]() ![]() It tells/sells an authenticity story of a woman going against the grain (including shoplifting, which “ saved her life”) in the face of changing media, technologies, and social circumstances. ![]() Since then, the term has grown in popularity to the extreme, creating its own aspirational ‘category’ of woman, archetypal image, and countless spin-off self-help guides, websites, YouTube channels, podcasts, ‘influencers,’ a Netflix series, merchandise, seminars and courses – to name but a handful of #GirlBoss lifestyle commodities.Īmoruso’s #GirlBoss book covers her path growing a multi-million-dollar company, Nasty Gal, out of an eBay vintage-resell store. Who remembers the first time they heard the term ‘Girl Boss?’ For most, it was around the time founder of the fashion brand Nasty Gal, Sophia Amoruso, published her autobiography ‘ #GirlBoss’ in 2014. ![]()
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