However, when processing information most customers, like Frank, use the ‘thinking fast’ and not the ‘thinking slow’ system when making their everyday decisions. Interestingly, more often than not, marketers like to believe that customers become engaged only after they make careful and measured decisions. When we have limited time we are more inclined to use System 1. System 1 is the fast, intuitive, emotional, and automatic approach whereas System 2 is the slow, deliberate, controlled, and analytical approach. When processing information the human mind uses 2 different cognitive processes known as System 1 ( fast-thinking) or System 2 ( slow-thinking). So, how does Frank, who has a full-time job, married with 2 kids, and let’s not forget about the dog, choose what messages to engage with when he has a limited attention span and time? With such a large volume of messages passing by people’s screens every day, the battle to grasp customer attention is fierce. On any given day, your average customer will receive tens if not hundreds of different marketing messages across a range of online platforms.
0 Comments
Leave a Reply. |